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Jake Burleson

About

I’m a data analyst completing a Master’s in Computer Information Systems at West Texas A&M University, expected December 2026. I build regression models, forecast time series, and turn messy datasets into business decisions.

Current focus

My portfolio work centers on applied analytics — the specific kind of work that answers a concrete business question with a concrete dataset. The case studies on this site cover regression analysis of 421,574 Walmart weekly sales records, a 37-year time series forecast for Red River Ski Area, a Formula 1 telemetry pipeline built in Python, and customer churn diagnosis across 3,335 telecom accounts. Each one exists because there was a real question worth answering, not because it was a coursework requirement.

My tools in day-to-day work: Python (Pandas, NumPy, Matplotlib), SQL, Power BI, and advanced Excel. I’m working toward the Microsoft Power BI Data Analyst (PL-300) certification and already hold Google’s Cloud Cybersecurity Certificate.

How I got here

Before returning to graduate school in August 2025, I spent four years at T-Mobile, finishing as Store-in-Store Manager after a promotion from Mobile Expert. That role is where I learned the practical side of data work — analyzing sales trends, customer satisfaction metrics, and staffing patterns weekly, then presenting findings to district leadership. It’s also where I learned that data is only useful when it changes a decision. A dashboard nobody acts on is a dashboard that didn’t need to exist.

The analytical side of that work was what pulled me back to school. I wanted to build it on a more rigorous foundation — statistical modeling, database design, forecasting techniques — rather than continuing to pattern-match from the ground up.

Outside the portfolio

I run a YouTube channel called The Tech Behind where I break down how technology works at a level most people don’t see day-to-day. It’s adjacent to the analytical work but scratches a different itch: explaining technical topics clearly to a non-technical audience. The data analysis case studies on this site demonstrate one skill; the channel demonstrates another one I think matters just as much — translating technical work into language that non-specialists can act on.

I also maintain a home lab running Proxmox with several self-hosted services — Vaultwarden, a NAS, a Pi-hole DNS filter, Tailscale for remote access. It started as a way to learn networking and virtualization hands-on during my Network+ studies. It has since become where I try new tools before recommending them to anyone else.

Where I am

Based in Amarillo, Texas. Open to data analyst, business intelligence, and systems analyst roles in Texas or remote.

The fastest way to reach me is email. You can also find me on LinkedIn, GitHub, and YouTube.